Whenever Apple upgrades the iPhone, the tech press dives into a lengthy frenzy of speculation, fantasy and desire. By the time the phone is released there’s usually a deep sense of anticlimax and this often develops into criticism (remember the disappointment when the iPhone 5 turned out to be just an iPhone 4s?). All in all, Apple really has no need for a marketing team, the press hype before and after the launch of an upgraded iPhone is enough to drive global sales into the stratosphere.
Apple, however, is lucky. There is increasing wonderment by many in the tech world as to why Apple induces such bizarre behaviour amongst so many seemingly intelligent people. The iPhone, after all, is not the best smartphone on the market. It’s a very good piece of equipment, the original iPhone changed the world forever, but the iPhone simply isn’t the best smartphone available. The Samsung Galaxy SII is, arguably, the best smartphone in the world. So why, one may ask, doesn’t the Samsung Galaxy get even a modicum of the same hype when news breaks that it is upgrading?
The Samsung Galaxy SIII is to be launched, likely tomorrow and with little or no mainstream press reaction. The tech press will give it very serious consideration. This is, after all, likely to be the best smartphone ever built.
The SIII will have a larger, AMOLED plus screen, packing a 1280×720 resolution. It is rumoured also to have a S5K2P1 chip, meaning it will be able to capture 60fps HD video and 8.3 megapixel images. It may also have a 2 megapixel front-facing camera. Under the bonnet it will likely have a 1.5GHz Quadcore Samsung Exynos CPU, meaning it will be a Ferrari compared to the iPhone Morris Minor.
In short it will be a super fast smartphone with amazing graphics and will be ideal for games and apps and the web. It won’t, however, make the front page of The New York Times, or The Irish Times unless in the guise of an advert, which is a shame, because it really is a top class smartphone and will undoubtedly set new standards for the others to follow.