The fastest-rising games company on Facebook is not Electronic Arts (EA Games), or Zynga but a little know start-up called King.com.
Nearly ten million people a day now play King’s games on Facebook, games that include Bubble Witch Saga.
The success of King’s games lies in the fact they have a social element built into their collective DNA. Its Saga Games series mean players have to move through a competitive landscape while passing their friends and contacts and making new friends. The games, importantly, appeal to females and allow players to indulge in puzzle games with their friends in short bursts. This is vital to King’s success as increasingly games are played on the move on phones or tablets.
King.com’s sixth Facebook saga game, Candy Crush Saga, has already landed over half a million daily users since its launch last week, according to AppData.
Zynga, with almost 80 Facebook games and 65 million daily users of its apps is the top dog in social gaming on Facebook. The German social games firm Wooga, with games like Diamond Dash is second, while King.com is now third and growing quickly.
“Our target is to reach Zynga,” chief executive and co-founder Riccardo Zacconi told Reuters.