An app developer competition calling for innovative mobile app concepts for musicians to engage with their fans throughout the world has been announced by the GSMA. Muse, Faithless (pictured), and upcoming artists Metric, and Eliza Doolittle have agreed to take part.
The competition, organised by the GSMA in partnership with the Featured Artists Coalition (FAC) and the Music Managers Forum (MMF) is open from 23rd November until January 15th 2011. The finalists and winners will be announced at the App Planet event at the GSMA Mobile World Congress being held 14-17 February, 2011. App developers can download individual mobile app briefs, along with graphics, tracks and other content assets from each of the artists at: http://www.mobileappchallenge.com/challenges/bands
The competition calls for three minute video submissions succinctly outlining the basic concept behind the app entry. The contest will be judged by the artists and their management, and competition prizes range from the opportunity to engage with the participating bands to develop the official mobile app, as well as meet and greets, tour tickets, merchandise and other prizes.