If you were born in the 60s, 70s or 80s it is very likely that at some stage you owned at least one pair of Dr. Marten’s, or Docs as we used to call them. I remember my first pair, purchased in 1990 from a stall at the back of the Ilac centre, they were 14 hole monsters which have lasted to this day.
This year, the company behind the famous boot (much coveted by goths, indie kids and bikers alike) has turned 50. To mark its 50th anniversary it has created a very cool campaign. Ten musicians like Dam-Funk, Noisettes, NASA, The Duke Spirit, The Raveonettes were commissioned to cover some classic tunes that ‘capture the spirit of the brand’. Ten music video directors including Rankin, Ace Norton and Jamie Morgan were also employed to create accompanying video clips. Dr. Marten’s has also released a very nice 10 minute video (below) that tracks the five decades of Docs as told by the people that make them.
In 2006, Bjergegaard co-founded Rainmaking Ltd., a ‘start-up factory’ that launches start-up companies, builds them into solid businesses and eventually exits them. Rainmaking has so far launched 15 start-up companies
Stephen Conmy
- Editor and co-founder of Digital Times, co-founder of The Appys, writer and publisher.