Hundreds of big advertisers start a Facebook boycott

By: June 29, 2020
Over 100 big advertisers say they will boycott Facebook

The number of big brand advertisers who are joining an advertiser boycott against Facebook is growing.

Hundreds of brands, including many of the biggest in the world, say they are protesting against Facebook’s failures to stop the spread of hate.

Civil rights organisations which include the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week. It has called on big businesses and brands pause their on advertising on Facebook, saying the social network, which also owns WhatsApp and Instagram, has repeatedly failed to “meaningfully address the vast proliferation of hate on its platforms”.

Facebook rushed to address the issue and said it will change “a number of policies relating to hate speech and voter suppression” on the platform. Chief executive, Mark Zuckerberg, said – shortly after Unilever declared it was pulling its ads – that posts that “may lead to violence or deprive people of their right to vote” will be removed no matter who posts them.

The list of big firms and big brands boycotting Facebook now include:
Coca-Cola
Hershey’s
Unilever
Verizon
Diageo
Honda
Levi Strauss
Patagonia
Ben & Jerry’s
The North Face
REI
Starbucks
Upwork
Magnolia Pictures
JanSport