The digital arm of The Independent runs a quarterly competition to reward the best campaigns on its network. Voting is closing on the 23rd of July and there are prizes up for grabs for the campaigns in question. The site is looking to reward innovative online marketing through peer voting (that’s you). If you are interested in casting your ballet the finalists for Q2 are:
Go to http://bit.ly/ailiwc to have a look at the campaigns of the finalists and to let them know your preference.
Death knell for email marketing?
Written by Edward
We don’t have much of a sweet tooth around here, but news of Ben and Jerry’s decision to drop email marketing in favour of social media has got the taste buds working. This is the first major brand to act on the long-held assumption that email is “for old people”. Boston College stopped issuing email accounts to students way back in November 2008. The medium is now over forty years old and people are elsewhere.
Read More »