Billboards that recognise sex and age


How many times has the Tom Cruise film Minority Report been referenced by writers delving into the future of outdoor advertising? Well, one of the film’s most cited scenes has finally come to life – sort of. A Japanese advertising project has fitted billboards with cameras that can read the gender and age profile of individual people thus allowing them to tailor their commercial messages.
The ‘Digital Signage Promotion Project’ is currently in test phase. It is a one year pilot project involving 27 advertising display units in subway stations around Tokyo. The project is being funded by a consortium of 11 railway companies. Read More »

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Posted in Adland, Digital Innovation, Tech | 1 Comment

Android apps reach the one billion download mark


The iPhone still dominates the app sector and with over 250,000 apps available for iPhone users, one of the biggest challenges for the other smart phone operating systems (OS) is to create/translate more apps. Google’s Android OS is the clear second runner in the app race and last week AndroLib.com announced downloads of Android apps had reached the one billion mark. Read More »

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Posted in Apps, Trends | Leave a comment

Virgin plans to launch iPad magazine


Richard Branson’s Virgin media is planning to launch a new magazine that will only be available on iPads, iPhones and Android phones and tablets. The magazine, Maverick, will focus on entrepreneurial projects and highlight new creative, business, travel and technology ideas, targeting an ABC1 international audience. Read More »

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Posted in Apps, Digital Innovation, Online Publishers | Leave a comment

The early days of the empire


Here’s the full length trailer of Director David Fincher’s The Social Network, a film about Facebook and the early days of its foundation, (the haunting cover of Radiohead’s ‘Creep’ is by Vega Choir). Jesse Eisenberg plays Facebook founder Mark Zuckerberg, which already looks like perfect casting. Read More »

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Posted in Culture, Social Media | Leave a comment

Simply soccer – World Cup social stats


SimplyZesty recently completed an infographic on the World Cup, mainly focusing on the online buzz and social media surrounding the event. All the figures have been verified. Read More »

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Posted in Social Media | Leave a comment