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DigiMo claims to have struck gold with mobile ‘wave & pay’ solution
One of the biggest gold rushes in recent years has been around the area of mobile ‘wave & pay’ solutions and creating a ‘social currency’ that can be used across social media platforms. Mobile payment system provider, DigiMo, has announced what it calls “a new platform providing the first true mobile payment solution”. The company...
€10k to turn your site into a money maker
The .ie domain registry (IEDR) has launched OPTIMISE, a new e-commerce website development fund for Irish SMEs worth €100,000. 10 Irish SMEs will get support to a value of €10,000 each. The support will transform their existing website into a “fully featured, transactional website custom-designed for their business’ needs”. Only 66% of Irish businesses had...
Wi-Fi solution for large conference organisers
How many times have you been at a conference or awards show and found the urge to tweet but discovered low or non-existent Wi-Fi coverage? It happens quite a lot. So, with conference oragnisers in mind, Bitbuzz has launched Bitbuzz Convention. “Today’s conference organisers need a network that will carry high volumes of traffic supporting...
b-sm@rk gets lift off
b-sm@rk, an Italian startup, has won the third NDRC “LiftOff” competition for tech start-ups. b-sm@rk is an online tool for emotionally tagging and reviewing web content, offering brands and retailers enhanced market intelligence. The team behind the product was among nine start-ups from NDRC’s LaunchPad accelerator programme competing for an investment prize fund to the...
Field of dreams provides harvest for OgilvyOne
The Grand Prix and Best Creative Execution gongs at the recent APMC Awards went to OgilvyOne for its work on the Kellogg’s Field of Dreams campaign. The campaign also won three Golds and a Bronze. OgilvyOne was the most awarded agency on the night with more prizes pocketed for its work on SCA (Velvet), Cadbury,...
Bord Gáis Energy to sponsor Social Media Awards
The inaugural Irish Social Media Awards, founded by Damien Mulley and Rick O’Shea, has secured a lead sponsor in the guise of Bord Gáis Energy. Mulley is no stranger to awards shows, having already founded the Irish Web Awards and Blog Awards. The Social Media Awards is described as a sister event to the Web...
Independent Digital wants more video
Independent Digital has launched an online Video Management System (VMS) to attract more users but also to facilitate more video display ads. The VMS means Independent Digital can offer advertisers/brand managers the ability to target their video campaigns by audience profile. New video advertising formats including text ads, MPUs and leaderboards will be offered to...
One to watch in adland
IAPI & DIT have inaugurated the IAPI One to Watch Award. The [annual] award will “recognise the achievement of excellent professional standards, creativity and innovation in marketing communications by a graduate student of the IAPI/DIT Advertising and Digital Communication Postgraduate programme”. The first winner will be picked from the Postgraduate class of 2010 (graduated in...
Star Player sets new standards in app-vertising
Heineken’s new Star Player app combines social TV, branding, interactivity, competition and potential global reach. A modern marketer’s wet dream, basically. The app allows fans to predict and ‘play’ UEFA Champions League (UCL) matches in real time. Players can compete and share results & scores with their friends, via Facebook, as well as other players...
QR codes on menus in Limerick
The Absolute Hotel & Spa in Limerick has introduced QR codes to its restaurant menus. Guests can now access video content relating to the food & drink menus. The videos will feature a “dish of the month” prepared by the hotel’s chef, Mark Wixted. The video will also gives tips on how the dish is...
Vodafone Mobile Clicks 2011 announces €225,000 prize fund
Vodafone has launched Vodafone Mobile Clicks 2011, an international contest to identify new mobile web start-ups. This competitoon is open to seven markets – any start-up in Ireland, Germany, the Netherlands, Portugal, Spain, Turkey or the United Kingdom that has a mobile site, service or application can compete for the €225,000 prize fund by submitting...
Communicorp signs major content delivery deal with US firm
Denis O’Brien’s Communicorp, with 40 radio stations in eight countries across Europe, including Today FM and Newstalk in Ireland, has signed a major content delivery deal with Mirror Image. Mirror Image, a US-based streaming and content delivery provider, will stream live media to Communicorp’s web properties and mobile media apps. “In today’s media environment, being...
