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Weather app to promote beer
Here’s a clever Summer campaign/promotion from Budweiser for its Ice Cold brand that incorporates a mobile app. The hotter the Summer’s day, the less people will pay for a pint of Bud Ice Cold in a participating pub. Consumers just have to download the mobile app. There and then they’ll receive a free pint. From...
€60k up for grabs in ‘LiftOff’ competition
The third NDCR LaunchPad ‘LiftOff’ competition will be held on May 4, thirty investors will attend, while nine start-ups will compete for a €60,000 prize fund. Digital Times met with programme director Gary Leyden to learn more. This is the third LaunchPad programme. It’s been running for 18 months now and its focus is simple...
Sony simply calls them tablets
Sony has announced two tablet devices – the S1 and the S2 – and will call them ‘Sony Tablets’. The tablets aren’t available until late 2011, probably autumn, just in time for Christmas. While Digital Times hasn’t had an opportunity to put the S1 or S2 through their paces, we did receive information that details...
ESB Electric Ireland signs €22 million contract with eircom
ESB Electric Ireland has signed a €22 million contract to service eircom’s strategic energy requirements over the next two years. As part of the contract, ESB Electric Ireland will supply electricity to 81 major telephone exchanges and installations and eircom’s corporate headquarters at Heuston South Quarter, and support the company with long range energy procurement....
Magnetic charms for the iPad 2
Offaly design firm ‘Applydea’ has designed a simple, magnetic pen and cover for the iPad 2. The Maglus magnetic stylus project needs €15,000 to get off the ground and into its manufacturing phase. Applydea is trying to raise the money on Fundit.ie. With over 2.9 million iPad 2 units sold to date, projections indicate that...
Muzu signs deal with Metacafe to increase global reach
Video site Muzu.tv and video entertainment site Metacafe have signed a content deal to extend the geographic reach of music videos from the four major record labels and from thousands of independent labels. Muzu.tv’s content (85,000+ music videos) will be made available to Metacafe’s users. Currently Metacafe enjoys 10 million unique monthly users in Europe....
Nokia and Microsoft set to make billions from Windows Phone agreement
The Nokia and Microsoft partnership to create a new global mobile ‘ecosystem’ has been finalised. The Nokia Windows Phones will aim to compete properly with the iPhone and the Android platform. The companies said they are already “collaborating on a portfolio of new Nokia devices” i.e. making some phones. “Our agreement is good for the...
RTÉ Player – two years and growing
The RTÉ Player is two years old (today). Last month (March 2011) saw the highest ever number of video requests – 2.7 million. This breaks down as an average of 86,000 per day. St. Patrick’s Day this year saw a record 117,000+ streams delivered. Player users and their preferences are interesting. While 53% of Irish...
The horse and rider – Mazda’s new interactive stories campaign
Mazda’s first ever brand campaign in Ireland has digital creative at the heart of it. A total of eight videos were developed to tell a number of stories about how Mazda has borrowed from Japanese history and culture to think differently when building cars. The stories are available to view at www.mazda.ie/stories. One concerns the...
Some Irish digital firms want self regulation on behavioural ads
The three great pillars of the web as it stands in 2011 are Search; Social; and Behavioural Targeting. Google, Bing and Yahoo! dominate the Search world. Facebook and Twitter dominate the Social sphere and all major online publishers utilize Behavioural Targeting. However, Behavioural Targeting brings with it all kinds of concerns relating to invasion of...
Google adds Boost as Tags are binned
Last year Google introduced the ‘tag’, a little yellow marker that allowed businesses to rent for a flat fee each month to highlight themselves on Google Maps. Google has just announced that it is dropping the tag. While tens of thousands of businesses used [and paid for] the tags, Google said it was just a...
Facebook’s ‘guide’ for ad creatives
IAB Ireland and PwC recently valued the Irish online advertising market at €110m up from €97m in 2009. This shows a year-on-year growth rate of 13.5%. Display spend grew from 26.6% in 2009 to 31% in 2010. At the launch of the figures, the question was asked – does the rise in display ad figure...
