One of the biggest debates surrounding the advancements of the digital age concerns the privacy of individuals. Some argue that privacy is no longer an issue for people with social media accounts – if you’re on social media you can’t expect privacy. As someone put it recently: “If Andy Warhol was alive today he’d say ‘Everyone wants 15 minutes of privacy’”.
The trouble for privacy advocates in the digital age is the sheer number of applications designed and launched every week that strip away our layers of confidentiality. Take The Astonishing Tribe’s latest app – Recognizer.
The user points their phone camera at a person’s face and face-recognition software creates a 3-D model of that person’s head, sends it to a server where it’s matched with an identity in the database. A cloud server conducts the facial recognition and sends back the person’s name as well as links to any social networking sites the person has provided access to.
Privacy is dead, long live privacy.
Electric Media now largest Irish digital sales house
Written by Digital Times
Electric Media, owned by Dermot Hanrahan, purchased Sales Online (for an undisclosed sum) from Simon Ferguson.
Electric Media handles the ad sales for such premium sites as entertainment.ie, myhome.ie and irishtimes.com and will now sell for Sales Online’s premium clients, including ft.com, breakingnews.ie, eBay and irishexaminer.com. Over sixty premium online brands/publishers will now be represented by Electric Media.
Dermot Hanrahan, chief executive, Electric Media says, “In both the US and the UK, online advertising is now the number one medium. While we do not yet have exact figures for online spend in this market – and we look forward to the new IAB Ireland’s figures later this year – we do know we are not yet near the UK online share. There, digital advertising accounts for 23.5% of all advertising spend – I estimate that in Ireland, we are still hovering in the late teens.”
The deal “provides for a centralised planning and buying point, delivering near 100% reach of the Irish mobile and online audience,” says Simon Ferguson.