38 days, 18 European cities and 10,000 km later

Wednesday, 14 July 2010 11:14
Written by Stephen


For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda. Read More »

  • Twitter
  • Facebook
  • LinkedIn
  • Digg
Posted in Agency, Campaigns | Leave a comment

Kraft takes leap of faith with iPad app

Tuesday, 13 July 2010 12:51
Written by Stephen


One of the best-loved iPhone apps launched in the US was Kraft’s iFood Assistant. The food giant has now gone a step further and released an iPad app. Called ‘Big Fork, Little Fork’, the app is aimed at parents in their 20s and 30s with kids from six to 12. Read More »

  • Twitter
  • Facebook
  • LinkedIn
  • Digg
Posted in Apps | 2 Comments

A dollar for a follower with TwitVid

Tuesday, 13 July 2010 10:43
Written by Stephen


TwitVid, the Twitter video hosting service, has launched its own video advertising network. The network is called SocialAds and it collects followers and retweets for its clients’ ad campaigns. “Traditional means of monetising video has heavily relied on pre-roll ads, which work great for premium content but can be quite suffocating for an end user who may only be trying to watch a short video,” said Mo Al Adham, co-founder of TwitVid. Read More »

  • Twitter
  • Facebook
  • LinkedIn
  • Digg
Posted in Apps, Mobile Marketing | 1 Comment

Facebook adds child protection button

Monday, 12 July 2010 07:12
Written by Stephen


Facebook has teamed up with the UK’s Child Exploitation and Online Protection (CEOP) Centre to provide young Facebook users with access to a reporting facility and advice centre.
Young teenagers can now access the CEOP’s reporting centre – ClickCEOP – via an application that can be bookmarked or placed on a user’s homepage. The app will appear as a very visible ClickCEOP button. It is hoped the button will a strong visual signal to their friends, family and others that they are in control online. Read More »

  • Twitter
  • Facebook
  • LinkedIn
  • Digg
Posted in Apps, Social Media | Leave a comment

Is Google wasting its time chasing Facebook?

Friday, 9 July 2010 11:40
Written by Stephen


Google’s latest large scale attempt to challenge the rise of Facebook is rumored to be a project entitled ‘Google Me’. However, as Facebook continues to stomp across the planet gobbling up new users at a rate of millions per day, is Google simply barking up the wrong tree?
Facebook was started in a Harvard dorm a mere six years ago by Mark Zuckerberg. 15 months ago it had 200 million users. Now it has nearly 500 million users and Zuckerberg recently said this figure will soon rise to one billion. A billion? That would give Facebook the third biggest population on the planet behind India and China. Read More »

  • Twitter
  • Facebook
  • LinkedIn
  • Digg
Posted in Social Media | 1 Comment