A ‘brand advertising and digital’ white paper has been published by IAB Europe. The white paper, prepared by the Brand Advertising Committee of the IAB Europe, shows that online branding and advertising continues to grow despite the recession.
The white paper aims to promote the web as a vehicle for branding as well as to educate readers about the power and value of digital for brand advertisers.
“Digital advertising affects the entire purchase funnel and is still often misunderstood, misrepresented and undervalued in the majority of media plans focused on brand building and awareness campaigns,” said Eric Urdahl, chairman of IAB Europe’s Brand Advertising Steering Committee and Head of International Business at United Internet Media AG Germany.
IAB Ireland’s ad spend research by PwC will be published in late July. The IAB Europe Brand Advertising and digital’ white paper can be downloaded here
www.iabeurope.eu.
Digital Hub ‘best in show’ winners announced
Written by Edward
A team of four final year creative students from DCU has won the The Digital Hub’s Best in Show competition.
Now in its fourth year, Best in Show is a competition for final-year creative students, who are invited to submit samples of their work to The Digital Hub for assessment by a team of digital media industry experts.
Diarmaid Keane from Rathcoole, Co. Dublin; Shane Brennan from Portlaoise; Shane Doyle from Wicklow town, and Aaron Chalke from Ballintubber, Co. Mayo won €1,000 and work placements this summer with Red Diamond Media for their series of short films.
The four students – who were classmates in the BSc in Multimedia course at DCU – produced a series of short films for broadcast on www.pashli.org, the website of the charity Pashli, which works with orphans and the elderly in Belarus.
For further information on Best in Show, and to view the overall winning entry, go to: www.thedigitalhubexhibit.com. To view video footage of the winning team and the other category-winners in Best in Show, go to: http://www.thedigitalhub.tv/bestinshow2010.