Click to read the reportWidgets not Banners

Ian Cleary, CEO of social media consultancy, Razorcoast believes simple online display advertising will soon be a thing of the past and display advertising must evolve and change significantly to get results.

Click to read the reportRound Apps

Jon Carney, CEO of Marvellous says the beginning of the second chapter of app evolution, is what he’s calling the ‘Round Apps’ phase.

Click to read the reportInternet Advertising Bureau Report

The first IAB Ireland Online Adspend study has been published. Online adspend in Ireland was €97.2 million in 2009.

Click to read the reportDamned Publishers

Since the beginning of this Century media watchers have been predicting the demise of magazines and newspapers. However, it took a global financial crisis and an acceptance that the social web has changed everything to finally give the soothsayers of doom a reason to say ‘told you so’. Joe Martin reports.

Click to read the advertThe Appys Double Page Spread


New model agencyNew model agency

It’s advertising Jim, but not as we know it. We get the reaction from the advertising industry in Ireland to the new model agency argument currently raging in boardrooms around brand land.

eighty:twentyPrint advertising at its best

Our client eighty:twenty came up with this double page spread in our June issue. We rather like it. It also announced the rebirth of eighty:twenty as it incorporates two sister agencies in a re-brand.

Work smarter JuneThe smarts and the apps

Edward Conmy examines the response to date from devise manufacturers and networks to the rise and rise of the app culture.

Cybercom

Here is how to do it

Another example of great creative in Digital Times, this time an inside front cover from Cybercom.

Social MediaSocial Media

Social Media is undergoing a distinct phase of evolution argues Christian Hughes.

Who moved where?Appointments

A round up of the movers and shakers in digital media of late.

Stephen LyonsScream to a whisper

Stephen O’Leary examines what impact the recent Hunky Dory campaign has had on brand sentiment. Queue much graph fenagaling and number crunching and we get to the bottom of the burning question. What was its impact?

Guide to The CloudA quick guide to The Cloud

SaaS and cloud computing are coming of age in Ireland, EuroCloud Ireland is busy representing the industry and many companies are moving business applications to third party suppliers living in the internet.

Illustration of a new workplaceAn office in The Cloud

Illustration of the shifting landscape in places of work.

Tanya Clarke DiageoGuinness and Social Media

An insiders view of social media as we catch up with Tanya Clarke in Diageo on all things social.

Get a job with social mediaHow to get a job using social media

Newly hired Alexis Bouckaert runs you through the reality of landing that plum job in new media.

Read moreMobile application development

Like any media gold rush there are many questions surrounding the arena of mobile application development. As a brand owner and marketer you will be fully aware of certain apps that have succeeded in the marketing space. However, not all brands are suited to apps and the app development economy is still in its infancy. As mobile technology advances apps are advancing too. The question is – do you need one?

Read moreAll of a Twitter

You’ve certainly heard of Twitter but do you use it properly? Here Krishna De, digital marketing and social media specialist explains how Twitter works, how you can work with Twitter and why it should benefit you personally and professionally.

Read moreSocial media

How do you Facebook your brand successfully?

Read moreMobile marketing

Every year a few brave crystal ball watchers declare that mobile advertising is poised to become the next big thing in marketing. And every year, the results disappoint. But this year, with giants like Apple and Google buying mobile ad firms and selling millions of smart phones, the predictions may finally be right.

Read moreDigital PR

While the advertising world attempts to come to grips with the digital age and its varied communications channels, the public relations (PR) sector in Ireland has also had to grapple with the new realities of online communications.

Read moreTrends

Digital Times casts an eye over the digital landscape to hedge some bets on the trends that will dominate our interactive 2010. We also critically examine some of the clichés that may not actually hold true.

Read moreBloggers and the PR gurus

As more people consume their media online, Irish PR’s relationship with the blogging community will grow. Here we ask some top Irish bloggers about their dealings with the PR world.