RTÉ Player is now on Android (as well as iOS) and will feature new season content from RTÉ One, RTÉ Two, RTÉ News Now, and RTÉ Jr.
Since it launched on iOS in late 2012, it has been downloaded over 700,000 times. It gained 300,000 users between January and June 2013. There was 60 million minutes of content streamed in July 2013 alone across all RTÉ Player devices. Video on demand use in Ireland has grown by 35% over the last 18 months.
“With 65% of RTÉ’s traffic on mobile, we are committed to extending our reach across mobile devices,” says Aoife Byrne, director of content and strategy, RTÉ Digital.
RTÉ Player had 11.5m page impressions in July, with 12% overseas streams. RTÉ Player is also available on iOS, PS3, laptop, desktop, connected TV, and UPC.