RTÉ will launch RTÉjr on April 15th, a new dedicated digital children’s channel on TV, radio, online and mobile
RTÉ says this new, dedicated cross-platform offering is being delivered from existing resources and, as an entirely non-commercial channel.
Created specifically for children aged 0–7 years, RTÉjr will broadcast programmes on dance, science, educational, outdoors and adventure series, as well as animation and art shows.
As well as the RTÉjr TV and radio channels, there’s also a suite of digital platforms. “Children will be able to watch, listen and play on the RTÉjr website or the new RTÉjr app, as well as catching up with over 40 hours of children’s content on RTÉ Player every day,” says RTÉ’s cross-divisional head of children’s content Sheila De Courcy.
“RTÉ aims to explore and reflect the diversity of the lives of youngsters in Ireland. Young people are our most exciting and challenging audience and, as one of Ireland’s biggest cultural and media organisations, RTÉ recognises their importance and their right to see their lives reflected across all our services,” says De Courcy.
The launch of RTÉjr will mark the start of RTÉ’s Tots, Tweens And Teens Week, a week-long event highlighting RTÉ’s services for under-18s.