Ever wonder what a ripped hamstring looks like in a sports star’s body?
Sky is doing something rather unusual, but interesting. It’s going to use 3D4Medical’s ‘Complete Anatomy’ tool to show viewers the impact of injuries on sports stars – as they happen.
Complete Anatomy is 3D4Medical’s cloud-based platform that allows people to investigate the minute detail of the human anatomy in 3D.
What’s in it for Sky? It ties in with Sky’s sports-focused broadcasts.
Sky will be able to create “custom content specifically relevant to topical sports injuries or conditions in real-time as the news is breaking”.
In other words, if a soccer player bursts a cruciate ligament, the 3D4Medical platform will be able to show its impact on the body in all its gory glory. Nice.
One would imagine the platform would complement the higher impact sports like rugby?
“Injuries are a vital part of modern sports and frequently misunderstood,” says Shane Maguire, CFO of 3D4Medical.
“We look forward to seeing the impact that Complete Anatomy will have on the reporting of sports injuries in the future.”