Spotify launches first Irish advertising campaign

By: October 31, 2013
The campaign aims to engage Irish music fans and encourage them to connect and discover a world of new music The campaign aims to engage Irish music fans and encourage them to connect and discover a world of new music

Spotify has launched its first outdoor, radio, digital, social and mobile advertising campaign in the Irish market. The nationwide campaign is themed around ‘Music Moments’ telling stories that strike a chord around music.

The ads will feature up and coming Irish artists Hudson Taylor alongside established artists including Elbow and James Arthur. The campaign will also feature playlists themed around certain emotions, experiences or times of day, to show how Spotify can help people discover music and bands.

Spotify is now available in 32 markets, with over 24 million active users and six million paying subscribers.