dialogues

Hireland is a new initiative aimed at encouraging job creation for Ireland’s skilled unemployed. To support its launch, Hireland published a survey that shows 52% of SMEs plan to hire one or more people this year.
Half of all new jobs will be full time, 30% will be mostly part time and the balance will be a mixture of full time and part time jobs. The research did, however, also reveal that 43% are undecided about their recruitment plans.
“The findings of the research are positive, but it is clear that there are many business owners out there who have been toying with the notion of taking on additional staff, but don’t feel confident enough to do so,” says Gerard O’Neill, Chairman of Amárach Research and co-founder of Hireland.
Business owners can pledge a job on hireland.ie and also benefit from some positive PR (all jobs and employers will be publicised).
Ireland’s media industry is playing its part and has given €500,000 in advertising to support the launch of the initiative. Hireland’s campaign includes newspaper, television, radio and outdoor advertising, as well as digital and PR activity.
Hireland is a volunteer, not-for-profit group that has developed a national communications initiative to encourage employers to hire one of the thousands of skilled people who are currently out of work.
60% of the 150 SMEs surveyed said they’d be willing in principle to support an initiative like Hireland and make a public pledge to hire at least one new staff member this year

Stephen Conmy
- Editor and co-founder of Digital Times, co-founder of The Appys, writer and publisher.