Are you tempted by the prices of online clothes but wary of forking out your hard earned cash without trying the items on? Irish start-up Von Bismark could have a good solution.
The ‘Von Bismark Wardrobe’ uses Microsoft Kinect technology and Intel facial recognition software to turn any screen at home or in-store into a ‘virtual mirror’ where you can try on garments from across the web.
“The Virtual Wardrobe solution allows for true multichannel fittings,” says CEO, Eoghan O’Sullivan. “We are working towards a vision where consumers will be able to own their Von Bismark ‘Physical Passport’ once they have scanned themselves on our system, and use it in any online store, high-street space or on their mobile to purchase clothes.”
Users can link their information to their Facebook accounts allowing them to share their favourite outfits with friends. Customer information and preferences are stored by the system (pictured) and could provide invaluable information to retailers about their customers.
The physical installation of Von Bismark systems in stores will also help the high street shop compete with online retailers. “Von Bismark’s new virtual wardrobe means our customers can cycle through my store’s stock in seconds,” says Dublin tailor Louis Copland. “They can then try it and get their friends opinions by sharing pictures with them – making the whole shopping experience easier and more enjoyable. That’s why we love it.”
An earlier version of the system was trialled at Liffey Valley shopping centre in December with some success. To see the latest system launched at the Retail Business Technology Expo in London check out the video below.
