The company’s three broadband offerings now come with increased download speeds. The entry level (€39 per month) is increased from 25Mb to 50Mb, whilst the two pricier deals get a 50Mb speed hike to 100Mb (€49) and 150Mb (€59) respectively.
The announcement was made as UPC gave a demonstration of the broadband speeds capable through fibre optic networks. The current speeds including the new offering are achieved using DSL technology. The demonstration achieved a download speed of 1.4 gigabits per second, which would allow you to download a high definition full length movie in just 30 seconds.
Google recently launched a 1 gigabit network in Kansas City as has plans to expand its ‘Google Fibre’ program. Although laying the infrastructure is costly, the search giant knows that faster internet speeds will send more traffic through its sites increasing advertising revenue. The video below attempts to illustrate the speed increases fibre optic technology can provide.