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Producing video content for your business site can often be expensive and time consuming, especially for start-ups on tight marketing budgets. There are certain video editing tools freely available, such as iMovies for Mac users, but to create more professional-looking videos, SMEs will often employ the services of a video production company.

For those who can’t afford productions firms, there are other solutions available. Take for example traxAx.com, a small development house, based in Dublin that’s just announced the release of a new version of its video production software, TrakAxPC.

“The trakAxPC software is aimed at PC users with very basic audio and video editing skills who are looking to create multimedia content at an affordable price,” says Catriona Barry, general manager – trakAx.com.

“Over the last year, we noticed that over 40% of our customers were small business owners. To help this large section of the market, we have also created a dedicated business site, which aims to give small businesses the tools they need to create great videos regardless of their budget,” says Barry.

Users can also upload their final video productions directly to YouTube in Full HD. There is a 15 day free trial and the software costs €44.95.

For more details visit trakAx.com.

Stephen Conmy
- Editor and co-founder of Digital Times, co-founder of The Appys, writer and publisher.