Media Manager surveyed over 140 business managers in Ireland. The key findings are below. The most significant finding is that 76% of respondents said that their sales had been increased through the use of social media.
o 96% of those surveyed used social media for business.
o Facebook was the most popular social media tool with 89% of respondents using it for their businesses. The second most popular tool was Twitter, with 82% using it for business. 66% used professional networking site Linked In, 25% used Pinterest and 14% used another social media platform.
o 76% used social media personally and 24% did not use social media outside of work.
o 76% of respondents said that their sales had been increased through the use of social media.
o 57.7% actively used social media to generate sales.
o 53.6% used social media to improve customer service.
o Only 38.8% of those surveyed had a company social media policy yet 93.9% thought that social media guidelines were important.
o 46.4% had received formal training on using social media for their businesses.
o 66% of those using social media for business had regretted a post/tweet sent out.