While LinlkedIn users can still share LinkedIn content on Twitter, no more Twitter content will appear on LinkedIn.
On the face of it, LinkedIn is the loser in this particular move. Its partnership with Twitter started in 2009 and a lot [a whole lot] of content on LinkedIn comes from Twitter.
LinkedIn is not the only site to suffer Twitter’s cold shoulder. What Twitter is doing is quite simple – it doesn’t want people reading tweets on other sites, it wants people to visit its own sites (desktop and mobile) for the “core Twitter consumption experience”.
Twitter is on a mission to make money and it must now reign in its assets and leverage the power of its platform. It recently signed deals with many major publishers to sell them expandable tweets, or Twitter Cards as the firm calls them. This “gives developers and publishers a way to tell richer stories on Twitter, directly within Tweets and drive traffic back to their sites,” says Twitter’s Michael Sippey @sippey. “In the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used,” says Sippey.
Stricter guidelines? You bet. Twitter wants more people to visit twitter.com to read their tweets and rightly so. It also wants developers to build apps that work within [and for] the Twitter platform.
The free wheeling, share and share alike, open platform that was Twitter in the beginning is no more. It is now a serious, new media publishing company intent on making as much money as possible from its very powerful and fast-growing platform.