The Gathering Ireland campaign wins Grand Prix at Samsung DMAs

By: February 24, 2014
Noelle O'Reilly, CEO of the Dublin Tech Summit

Campaigns and agencies from the world of digital media in Ireland were recognised at the recent Samsung Digital Media Awards (DMAs). Today FM broadcaster Anton Savage hosted the event, which saw The Gathering Ireland campaign scoop the Grand Prix Award (sponsored by Samsung). ICAN won best agency (sponsored by Kantar Media), as well as best retail campaign for the Brown Thomas Sunglasses campaign and best integrated digital campaign (sponsored by Ad2One) for its work on Permanent tsb “Back to Basics”.

Dublin-based event video crowd-sourcing start-up, FanFootage, won the Trailblazer Award, in recognition of its work showcasing Ireland on the international digital stage. FanFootage has grown from a Dublin based tech start up, to a company whose technology is used in 16 different countries, over three continents, with fan videos capturing over 400 different performances from 147 different venues.

Best Student Award (sponsored by Snap) was won by Gemma Lynch for Hayley, Layla and Globalisation, an animation that tells a charming story about the ever changing world we live in. A total of eight new categories were added for 2014, reflecting the ongoing evolution of the digital media sector in Ireland. One of these was Digital School of the Year, (sponsored by Educational Company of Ireland) which was awarded to Saint Mogue’s College in West Cavan for its entry, Education: I did it my way! Beauty, fashion and lifestyle blogger, Samantha Johnston, was named Blogger of the Year for her blog, All The Buzz.

Irish Life Corporate Business won the Best Innovation in Financial Services award, which recognises a creative delivery of financial solutions, business processes and educational resources. “Pensions communications is a difficult challenge, but here it gets exemplary 360-degree digital treatment,” said Paul Cooke, CEO of the Sunday Business Post who sponsored the category.

Dublin City Council through its Innovation Dublin programme sponsored the Innovation Award. “Ireland’s economic future will be built around innovation and digital. Creativity is in the DNA of our city and as city leaders it is our task to support the business community in turning innovation into jobs and prosperity,” said Lord Mayor Oisin Quinn.

“Over the lifetime of the awards, the digital media industry in Ireland has flourished. The industry is generating much needed employment with digital media companies based in Ireland hiring 3,000 people (in the period June, 2012-‘13),” said Tracey Carney, event director.

For more information on The Samsung Digital Media Awards, including a full list of judges and finalists, go here.