Small and medium-sized businesses in Ireland, the UK and Canada can now use Twitter’s self-serve ad platform. Businesses in these countries no longer have to deal directly with Twitter to launch a campaign.
SMEs can purchase promoted tweets, promoted accounts, and promoted trends. All they need to get started is a Twitter account and a credit card.
Twitter only charges when someone follows a promoted account or when someone clicks on, retweets, replies to or ‘favourites’ a promoted tweet. In theory this offers very good value for SMEs and micro businesses. By opening Twitter up to self serving advertisers in three more countries, Twitter hopes to see a boost in it revenues.
Twitter shares currently stand at $42. Read more here.