Dunnes Stores’ grocery division has just entered the 21st Century. It has signed a deal with Buymie, Ireland’s top same-day grocery delivery platform.
Buymie says its grocery shopping service will be available, from 24 Dunnes Stores to over 680,000 households in both Dublin and Cork.
“I am thrilled about this partnership with Dunnes Stores, and to bring this Irish brand online in grocery for the first time,” says Devan Hughes, CEO and co-founder of Buymie (above). “Back in 1976 at the age of 16, my father James Hughes got his first job working for Ben Dunne Snr in North Earl Street. So for me, this is an exciting extension of that family history.”
Grocery sales in Ireland are booming thanks to social restrictions. Oh to be a retailer of food and drink. Over the 12 weeks to March 22nd, sales in Ireland’s grocery retailers rose by 10 per cent. Grocery sales reached €2.8 billion over the 12 weeks, €250 million up on the same period last year.
Dunnes Stores (and not many people know this) is the largest retailer in the country with a market share of 22.3 per cent followed by SuperValu and Tesco with 21.3 per cent each.
‘Dunnes’ as it is known across the land, is an innovative food retailer with a colourful past.
How does Buymie work?
You download the Buymie app. Once registered, you can select to shop for groceries from many retailers like Dunnes. There is no limitation on basket size. A personal shopper is then appointed.
“Buymie shoppers will call the customer from the store and let them know if items are out of stock, and offer alternatives. Even if a customer can’t find something they’re looking for on the app, they can add a special request at checkout for their shopper, who will look for and add the items where possible,” says Hughes.
Earlier this year, Buymie says it created 200 new personal shopping jobs in Ireland “in response to demand for same-day grocery delivery”.